Art Direction
Digital Design
UI Design
OBJECTIVE
Design a seasonal campaign that brings clarity to those gripped by the financial uncertainty of their present moment
In uncertain times, the road ahead can look dark. To give it brightness, we partnered with Prague production house PFX to create a spot produced entirely in CGI. A choiceful use of W&S’ primary brand color (a trusting blue), we brought life and clarity to gray areas, positioning tomorrow as a hopeful path forward.