Art Direction
Digital Design
Documentary
Microsite
Storytelling
OBJECTIVE
Bring to life a branded documentary by sharing little “things” that help customers navigate through uncertain times
To highlight the strength of dependability in helping traverse through uncertainty, and to position Western & Southern as a beacon for that navigation, we created a docu-style spot that was stylistically raw, giving customers a stage to tell stories and share the cherished items, mementos, and moments that gave them hope. Accompanying digital assets extended the message of positivity nationwide.