Art Direction
Brand Identity
Copywriting
Illustration
Signage
Print Ephemera
Web Design
UI Design
OBJECTIVE
Create the identity and story for a line of handwoven bags that glorifies their origin country’s natural elegance
To authentically communicate the spirit of Ghana, where Tinga bags are made, the identity is brought to life in a rich, earthy color palette inspired by the terrain itself. Luxurious typography, geometric patterns, and starkly beautiful landscape and product photography evoke the aura of the West African lowlands — lifting up the region and all who carry its elegance.