Art Direction
Brand Identity
Copywriting
Illustration
Naming
Print Ephemera
Web Design
UI Design
OBJECTIVE
Craft the brand identity, story, and collateral for a designer who makes naturally-dyed garments sewn to last
The boutique’s name, Root and Ray, nods to the founder — designer, forager, and slow fashion advocate, Micaela Ray. It also alludes to the gathered materials intrinsic to her process. Softly muted colors, decorative typography, and emblems inspired by vintage thread spool labels romance her brand, calling consumers to live at the pace of nature.