Art Direction
Brand Identity
Signage
Print Ephemera
UI Design
OBJECTIVE
Create the brand identity for the leading supplier of heavy equipment in Newfoundland and Labrador
Founded in 1959 by Roger W. Pike, the Pike Group is highly regarded in Canada’s most easterly province as the market leader in the supply of heavy equipment and machinery. Energetic logo marks, geometric linework, and bold, confident colors position the group of companies at the top of the industry.