Art Direction
Brand Identity
Copywriting
Illustration
Signage
Print Ephemera
Web Design
UI Design
OBJECTIVE
Create the identity suite for a boutique Los Angeles hostel that evokes the glamorous ambiance of the surrounding local
The identity reimagines Orange Drive as an upscale location for kindred travelers — drawn together by eclectic decor, private poolside parties, live music, and citrus groves. Design choices convey the warmth of community and the chic beauty of the surrounding estate. Custom illustrations and expressive photography mingle together, inviting guests to journey a lane away.