Naming
Merch
Packaging Design
Product Styling
OBJECTIVE
Design nostalgically vibrant packaging and merch for a midwestern cannabis brand entering a fast-growing emerging market
Inspired by unpretentious midwestern corner stores and their hand-painted signage, the packaging system recalls a familiar shopping experience, challenging the stigma of cannabis and reimagining it as an essential good. A high-spirited palette of pink and green invites consumers on a nostalgic trip to their newest neighborhood dispensary.