Art Direction
Brand Identity
Copywriting
Signage
Print Ephemera
Web Design
UI Design
OBJECTIVE
Create the brand identity, UI, and collateral for an unconventional laundry service app with fantastically fast service
With quirky motifs like a fuzzy sweater-wearing cat, dancing pants, and high-flying oxford shirts, the identity communicates Enfold’s whimsical personality. An electric color palette, AI-generated illustrations, and a retrofuturistic font create a design system that feels surreal and sparkling clean.