Art Direction
Illustration
Merch
Social Campaign
OBJECTIVE
Create a shareable launch campaign for a line of snacks made delicious by the iconic goodness of Bush’s Beans
To help Bush’s Beans live outside the can, we enlisted the help of the brand’s famously cute spokesdog, Duke Bush. Bold, appetizing colors, playfully delicious graphics, and eye-catching, tail-twitching set design helped Duke announce the new product line with plenty of bean goodness. Animated, flavor-focused cutdowns and social assets made the campaign snackable for an online audience.