Brand Design
Launch the new visual identity of RIA custody
Altruist is a modern, AI-forward custodial platform and software that unifies account opening, trading, portfolio management, billing, and reporting.
Alongside a small, in-house team at Altruist, I worked in collaboration with COLLINS to execute a full rebrand—bringing to life a visual identity that feels boldly progressive and deeply human—inspired by the ethos that the right relationships can build anything.
We launched the new identity across advisor and client portals, mobile app, web, email, and socials.
COLLINS
Creative Direction
Daniel Haire
Art Direction
Sarah Khosla
Brand Design Team
David Rish
Abigail Spooner
Burgious Frazier
Megan Teves
Copywriting
Bee Gray
Photography
Max Kuntz
Product Design
Dylan Blaty
Ellie Kibbe
Production
Will Steiner